You Can Save Lives
TrygFonden is a main contributor to the massive change in the Danish public’s perception of CPR. It's very simple. Everyone can save lives. Including you.Read about the development of cardiac arrest in Denmark
In 2014, TrygFonden started a long-term campaign, which aim to make it natural for bystanders to step in when witnessing cardiac arrest
We educate future bystanders to act as first responders in Danish schools
Teaching school children about CPR is a central part of our strategy. This film introduces the students to the importance of stepping up when someone needs help, and to the fact that anyone can save lives.